An AI-guided startup lifecycle companion that walks first-time founders through 8 stages of building a company. Built on Columbia MBA entrepreneurship frameworks. No hand-holding. Just the questions that separate real startups from expensive hobbies.
7 founders in beta · Columbia MBA curriculum · Free during beta
Each stage has hard gates you cannot skip. No advancing until you've done the work.
Is this idea worth your time? Fatal flaws, motivation check, viability rubric.
10-factor scorecard. Ruthless objectivity applied to your idea from every angle.
Talk to real customers. Find out if anyone actually wants what you're building.
Build the smallest thing that proves you're right. Scope ruthlessly.
Distribution, positioning, pricing. Nobody cares unless you make them.
Real metrics, not vanity metrics. Unit economics, retention, experiments.
Raise or bootstrap? Not every company should raise. Most shouldn't.
What does winning look like? Vision, moat, kill criteria, next 90 days.
Every stage has decision gates you cannot skip. At every transition, we ask: "If you were starting fresh today with what you now know, would you still pursue this?" If the answer is no, we help you kill it properly. Because the best founders kill bad ideas fast.
Built on Columbia MBA entrepreneurship frameworks and real-world experience across fintech, healthcare, insurance, and media.
Start Validating Your Idea